No matter what product or service is, if you are not staying in touch with your past clients someone else is.  I’m amazed at the number of people who don’t make contact with their past clients.  It happens at just about every company I’ve ever known or worked with.
 
The people you are selling to are relationships and like all relationships they need attention.  How many times have you been disappointed to have lost a new sale to an old customer because you didn’t stay in touch?  Maybe you don’t know because you have never made contact with a past client before.  You already have a relationship, they’ve purchased from you before.  If you don’t stay in touch with your past clients you are missing many sales opportunities.

There is at least one reason every month to stay in touch with past clients. 
For example:

January- New Years and Martin Luther King Day
February- Valentine’s Day and President’s Day
March- St. Patrick’s Day, Daylight Savings begins
April- First day of spring, Easter, Passover
May- Memorial Day and Mother’s Day
June- Father’s Day and the first day of summer
July- Independence Day
August- End of summer, back to school
September- Labor Day, first day of autumn
October- Halloween and Columbus Day
November- Daylight Savings Ends and Thanksgiving
December- Christmas, Hanukah, First day of winter

Every month you have at least one reason to drop a note in the mail or send an email to say hello to your past clients.  Make it a point to stay in touch with your past clients and you will grow your business.

Tags: action, coaching, counseling, create results, customized strategies, daily inspiration, date with destiny, events, extraordinary life, find solutions, find your balance, inner balance, inspiration, investment, leadership, lessons in mastery, life coaching, mentoring, motivation, one on one coaching, online coaching, personal development, personal growth, personal power, positive thinking, products, quality of life, recent news, Relationships, scheduled events, self help, services, set your goals, spirit and soul, strategies, tools, unleash the power within, unlimited power

This entry was posted on Monday, May 18th, 2009 at 12:14 pm and is filed under Business, Relationships, coaching, success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.