No matter what business you’re in, there are certain things you need to do in order to be successful.  The first thing on that list is staying in contact with your past clients.

Surely, you’ve heard the phrase, out of sight, out of mind.  That rings all too true when it comes to being a success in business.  Just seeing a client one time usually isn’t enough.  Statistics say that it often takes seven times to be in front of a prospect before they become a customer.  Once they do become a customer the real work begins.  If you forget about your clients, your clients will forget about you.  However, most people are surprised when they go to renew a contract or sell something new, that the past client is now doing business with someone else. 

Stay in touch with your past clients.  One thing and one thing for certain, if you’re not talking to your past clients someone else is. 

The people you’re selling to are relationships.  Like all relationships they need attention.  How many times have you been disappointed to have lost a new sale to an old customer because you didn’t stay in touch?  Maybe you don’t know because you have never made contact with a past client before.  You already have a relationship, they’ve purchased from you before.  If you don’t stay in touch with your past clients you are missing many opportunities.

There is at least one reason every month to stay in touch with past clients.  For example:

January- New Years and Martin Luther King Day
February- Valentine’s Day and President’s Day
March- St. Patrick’s Day, Daylight Savings begins
April- First day of spring, Easter, Passover
May- Memorial Day and Mother’s Day
June- Father’s Day and the first day of summer
July- Independence Day
August- End of summer, back to school
September- Labor Day, first day of autumn
October- Halloween and Columbus Day
November- Daylight Savings Ends and Thanksgiving
December- Christmas, Hanukah, First day of winter

Every month you have at least one reason to drop a note in the mail or send an email to say hello to your past clients.  Remember, history repeats itself, so it may as well be on your terms.

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This entry was posted on Friday, March 20th, 2009 at 8:36 pm and is filed under Business, Money, Relationships, coaching, success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.