Many, if not all, know the customer is not always right. However, it is very true that we can always do right by the customer.
 
How many times have you been the customer asking for something that may not be part of the company’s “policy”? Perhaps you were asking to return an item without a receipt or make an exchange that was past the exchange by date. Some companies will let you do this, others won’t.
 
You know the feeling of frustration when you are not given what you want especially when it will have no negative effects on the company. But, they say no because “It’s not their policy.” Hopefully we all know the opposite feeling as well. You get exactly what you asked for even though it’s not policy, but they did it anyway. Where are you likely to do business in the future?
 
In tough economic times service is more important than ever. As the business owner do you go out of your way to make your customer happy? Maybe you have your policies, but do you deviate from them when it comes to keeping a customer?
 
At the end of the day, people will return to those places where they are treated well and their patronage was appreciated. Sometimes being right is far less important than doing right by your customer.