According to Social Media expert, Peter Shankman, the entire point and purpose of social media is to listen to your customers. You have their attention and you can find out what they want and how to they want to receive information about it.
At a recent event in New York City put on by American Women in Radio and Television Organization, (www.awrt.org) Shankman said there are four key elements to maximizing social media.
1. Transparency- Be honest and forthcoming. Lay all your cards on the table. If you screw up admit it, apologize and do better next time.
2. Relevance- Use social media to ask your clients and customers what they want. Find out how your customers want to hear about what you have to offer. Do they want you to Twitter it, email it, IM or text it? Then give the information they want, the want they want it.
3. Brevity- Shankman says that the average attention span of people today is 2.7 seconds. Therefore, you better get to the point, and get to it quickly. If you don’t grab their attention you will lose their attention, and likely their business.
4. Top of mind- How are you different? Be different and be first. Be the first person, company, product, etc, that your customers think of.
Social media grows your brand. It is an extension of you and your customer service. There is no better way to grow your brand than to have people recommending you and your product. The best way to do that is with social media.
Peter also mentioned a very cool new device called the Poken stick… check it out!
Times are tough, or so the media would have us believe. I know with so much going wrong in so many places and in so many areas of everyone’s lives it is very easy to just hang up our hat and quit. I know things are difficult. I know jobs have been lost, finances have been strained and hope is dwindling. But I ask you, if you were riding your bike up a steep mountain and you thought you didn’t have much left and were close to tossing in the towel, if someone were to be riding down the hill and said “hang in there, you’re closer than you think,” would be able to muster up the strength to keep going?
I have been working for three years to get a publisher to take my new book. I have been turned down by almost every literary agent and publisher on the planet. But I stayed my course and held strong in believing I could make it if I kept going. After more than three years, it happened. I finally got a book deal and I got it in one of the worst economies and troubled times in history. So I say ignore what anyone and everyone says about how times are going to get worse before they get better and all other negativity floating around today. Stay true to your goals and dreams and you will make it happen, but first you must believe. When you want to give up, just remember, “You are closer than you think.”
If you are interested Entrepreneurial articles be sure to visit my new page on the examiner website. If you are interested in the latest and greatest Entrepreneurial ideas then you need to check it out. Everything you need from filing to fabulous will be covered in this column.
There are lots of other columns to choose from as well. Things like, arts and entertainment, schools, career, bars and restaurants, health, politics, shopping and much, much more. Here is a link to find the examiner near you. http://www.examiner.com
PS- My company SharSpeaks LLC is offering a free 15 minute consultation to help get you from where you are to where you want to be. Just visit sharspeaks.com and complete the quick and easy survey and someone will call or email you to set up an appointment.
This is new year and new times are to come. How would you like to create the year you want? Today we are going to show you how with our two experts. First is Tony Mitchell a Silva Method Expert who is going to tell us how to use the Silva Method to create the life you want. Then Michael Losier Best Selling Author of The Law of Attraction will share with us his tools to attract what we want and not what we don’t.
Episode description: More and more companies are cutting back and laying off. Google, Yahoo and the Big 3… Ford, Chrysler and GM places we never thought would have issues are having big issues. So now more than ever people are changing careers and our expert guest Patty DeDominic of DeDominic and Associates is going to give you the tools to make the best career change for you so you can have a new career and life you want.
Today we are going to answer some of the most commonly asked questions that have been asked y email or mail but have not been answered on the air. We figured if one person is willing to write in about it, there are likely manymore of you that have the same question and just haven’t asked it for one reason or another. So, sit back, relax and listen for the answer to your question.
Today we are going to have a lesson in CPR. Choices and Personal Responsibility. I think this time of year is great for looking over the past year, evaluating it and determining what we like and dislike about who, what, and where we are and how our choices got us there. The best way to make a change is to take personal responsibility for where we are and how we got there. If you change your choices, you change your life.
Episode description: Many are facing tough times with the stock market and economy being tumultuous and unpredictable. To help you through these times we are speaking with Ethan Ewing, President of Bills.com and Kim Kiyosaki author of Rich Woman and co-founder of The Rich Dad Company. Ethan is going to show you how to get out of debt and stay out of debt while Kim is going to share some financial advice on how to stay cash flow positive.
This week we are talking to Andrew Morrison founder of Small Business Camp, an entrepreneurial training and marketing services firm. He has built a multi-million dollar company by providing innovative direct marketing services to Fortune 500 companies. He was featured in the Wall Street Journal, Entrepreneur Magazine, Crain’s Magazine, and Advertising Age. He’s appeared on the Oprah Winfrey Show, 98.7 Kiss FM, CNN and others. He gives you specific tools and strategies that can make a significant impact on your business in the 90 days. You don’t want to miss this business building expert!
Catch my interview on KLAV 1230am or online at http://www.klav1230am.com with Mr. Z! We're talking about Creating a power year! Mon Jan10 5am PT 2011-01-07
