As an entrepreneur or business owner, you should be able to answer the question “What do you do” quickly and succinctly and in a way that makes the listener say, “Wow, I gotta get me some of that?” When someone asks me what I do, I instantly know the answer.  I have a company that creates change by providing the process, tools, and action plans to achieve success.  I inspire people to find their passion, Motivate them to take action Empower them to go from the NOW to WOW.

What do you say when someone asks you what you do?  Most people answer in one of three ways.

1) By title

2) By product or service

3) By concept and/or outcome

If you can’t communicate and articulate what you do, why would anyone buy or use your product?  Most people answer by their title.  The problem here is that almost everyone has some preconceived notion about that title.  You, unfortunately, will have no idea if their notion is a good or bad one until it’s perhaps too late.  Statistics say that 50% of the marketplace will have had a negative experience with a competitor with the same title.

When you identify yourself by your product or service you are likely to be putting yourself right next to your competition.  You don’t want to be in the middle of your competition, you want to set yourself apart from the competition.

This is why identifying what you do by concept is the best choice.  You are immediately telling others when happens when a customer uses your product or service.  You are letting others know what to expect when they work with you.

If you struggle with this ask yourself, what is the outcome I want my customers to get when they use me or my product?  Also, you can ask yourself, what problem do I solve and for what person or group?

Practice a couple of different versions and see which one gets you the best results.  Ask your friends, family and other entrepreneurs to see which gets the best reaction.  When you have it down, take it on the road and see how quickly your business begins to grow.

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